Google Ads Management — Unbundled
YOU DON'T NEED A £5K AGENCY.
Professional Google Ads management at half the cost.
No meetings. No BS. Just results.
Built by experts from top Google Premier Partner agencies · Rolling monthly · Cancel anytime
THE AGENCY MODEL IS BROKEN.
As Google's AI improved, the actual hands-on work required for account management decreased dramatically. But agency pricing never adjusted. Worse, they added meetings, reports, and complexity to justify fees that no longer match the effort.
Bloated Retainers
Everything bundled into one opaque monthly fee. You can't see what you're paying for — because they don't want you to.
Performative Busy Work
Weekly calls and monthly reports nobody reads. Theatre designed to justify fees, not improve performance.
Forced Bundling
You pay for strategy whether you implement it or not. You pay for services whether you need them or not.
Built-in Opacity
The less you understand, the more dependent you stay. The more dependent you stay, the more they charge.
This model made sense 10 years ago. It doesn't anymore. We're done pretending it does.
GOOGLE ADS. UNBUNDLED.
We separated what you need from what you don't.
Monitor & Recommend
- Daily automated account monitoring
- Monthly recommendations (up to 3)
- Dedicated account manager via portal
- Search term & negative keyword management
- Budget pacing & critical issue alerts
Choose What Happens
- Receive clear, actionable recommendations
- Each includes what, why, priority & cost
- Ignore it — no judgment, your business
- DIY it — we'll provide guidance
- Pay us to implement — book via portal
Cancel Anytime
- Rolling 1-month subscription
- £0 setup fees
- £0 exit penalties
- We prove value every month or you walk
- No questions asked
WHAT £595/MONTH GETS YOU
Included
- Continuous account monitoring via automation
- Monthly recommendations (up to 3 actionable opportunities)
- Dedicated account manager accessible via portal
- Search term review & negative keyword management
- Budget pacing alerts & critical issue monitoring
- Basic account hygiene & maintenance
Not included (by design)
- Weekly calls — they don't improve your ads
- Monthly presentation decks — nobody reads them
- Strategy implementation — that's optional, on your terms
No meetings doesn't mean no support. Every account has a dedicated manager accessible via our portal for questions and urgent issues.
TRANSPARENT PRICING. NO SURPRISES.
Implementation tasks — only when you want them
You recommend. You decide. You control the budget. We just do the work.
WE'RE NOT FOR EVERYONE.
And that's the point.
This is for you if you…
- Run an e-commerce business spending up to £25k/month on Google Ads
- Want professional oversight without the hand-holding
- Are comfortable making decisions from written recommendations
- Value efficiency over performative relationship-building
- Prefer email and portal over scheduled calls
- Want to see exactly where your money goes
This isn't for you if you…
- Need weekly check-ins and constant reassurance
- Want a full-service agency handling everything end-to-end
- Prefer phone calls over async communication
- Aren't comfortable reviewing recommendations independently
No hard feelings. Genuinely. If you need a more hands-on relationship, a traditional agency is the right call — just go in knowing what you're paying for.
BUILT BY AGENCY INSIDERS.
We worked at top Google Premier Partner agencies and watched the same pattern repeat: as Google's automation improved, the actual work decreased. But pricing didn't budge. Smaller businesses — those spending under £25k/month — were getting the worst deal. Paying premium prices for cookie-cutter service because they weren't big enough to command real attention.
The agency model didn't adapt because it couldn't. Monthly retainers, mandatory meetings, elaborate reports — these aren't services. They're theatre designed to justify fees that no longer match the effort required.
So we built ma77. Google Ads management for the AI era, priced for what it actually takes to do the job well.
Premier Partner Experience
Built by professionals who've managed millions in ad spend at top agencies.
Tech-First Approach
Proprietary automation tools that monitor accounts 24/7 — already built and tested.
Skin in the Game
Rolling monthly subscription. We prove value every single month or you cancel.
Insider Knowledge
We know exactly how the traditional model wastes money. Because we helped run it.
COMMON QUESTIONS
We're cheaper because we're more efficient, not because we're less capable. Traditional agencies charge for meetings, reports, and overhead that don't improve your ads. We've built automation tools that handle routine monitoring 24/7, and we focus human time on what actually matters — finding opportunities and making recommendations. No fancy offices. No bloated teams. Just results.
Every account has a dedicated manager accessible via our client portal. While we don't do scheduled calls, we're absolutely available for questions and urgent issues. Disapprovals, tracking failures, budget overruns — we monitor for these daily and will alert you proactively before you even notice.
Each month you receive up to 3 recommended actions via email. Each one includes: what it is, why it matters, the priority level, and the exact cost if you want us to implement it. You can ignore it (no judgment), DIY it (we'll guide you), or pay us to do it (book via portal). No pressure, no upselling.
By default, yes. Meetings don't improve Google Ads performance — they just make agencies look busy. If you genuinely need a call, we can absolutely arrange that, though it's not part of the base retainer. Most clients find they prefer the efficiency of async communication.
We work with e-commerce businesses running Google Ads in English-speaking markets. If you're spending money on Google Ads and feel you're overpaying for management, we're likely a good fit. If we're not, we'll tell you honestly.
You cancel. That's it. No penalties, no exit fees, no awkward retention calls. It's a rolling monthly subscription — if we're not proving value every single month, you shouldn't be paying us.
READY TO STOP OVERPAYING?
Professional Google Ads management. £595/month. Rolling monthly.
No contracts. No meetings. No nonsense.
Your money. Your choice. Your control.